5+Image+identity

=5 Image identity=
 * HERE IS MY FINAL SLIDE FILE!!!**
 * THANKS TO NEILS AND STELLA!**



Hi neils! lee revised her part, and i uploaded it above! I didn't check it yet but if you still want to change something, plz tell her! Thank you!

hey lee! Thank you for your hard working! :) But, I think that your part is too heavy! Originally, your part should be covered within 3 slides. I understand that it is too hard to contain everything in only 3 slides! But, 6 slides(even, execpt for appendix) are still too many! Maybe, I can summerize it within 3 or 4 slides! Let's talk abt more detail in class! See you XD

Slides

 * Slide 1, contents || Comments ||
 * Slide 2, contents || Comments ||
 * Slide 3, contents || Comments ||

Notes from research
1) Slide 1 : Fashio shows, PR and Interview, Ads 2) Slide 2 : Some images and movie clips, keywords of the brand image 3) Slide 3 : Website analysis

1) IMAGES -Fashion shows : Monotonous runway design, heavy and serious music --> goes well with its chic and monotonous garments. The order goes from simple, monotonous garments to lighter, color and printed ones. In finale, models catwalk in same time --> overwhelms audiences. -PR : -ADS : For clothing line, ads are mostly printed images which are seen in magazines. She acted "Hot Italian mama" for both season. "We love Madonna, she is a true star, an icon loved by all generations!" -Domenico Dolce Like last season, the black-and-white images were shot by Steven Klein. Inspired by Italian film siren Anna Magnani in the 1962 flick "Mamma Roma" - a favourite of both Madge and the designers. The still shots tell a story of a luxe italian housewife. "Thanks to the great success the previous campaigns had, we really liked the idea, with this campaign, to tell a story," -Stefano Gabbana
 * From 2010 S/S to F/W, the muse has been Madonna, who well represents the brands customer segment.

Bold colors, luxury clothes, interesting threesome of giant, glammed-up models in bright pink, furry couture in smutty walk through the casino. Glomorous and sexy images were popular for the brand before the monotonous ads by Madonna.
 * For 2009-2010 F/W, the entire ad campaign was photographed by Steven Klein. The models featured include Mariacarla Boscono, Heidi Mount, and Edita Vilkeviciute.

By adding a surprise factor with the camera operator in the picture, they made very interesting characters and increased the mystery instead of loosen up with a behind-the-scenes feeling.
 * For 2009 S/S ad campaign which was done by Steven Klein as always, displayed a "classic" Dolce and Gabbana heavy styling and cinematographic composition. A group of young people are gathered in a lavish interior setting (a beautiful rococo décor with couches and lounge chairs draped in luxurious fabrics).

The shots capture Dolce&Gabbana's over-the-top glamour but induce also a quite disturbing feeling. The collection was inspired by London' late 60s/early 70s rock bohemia. Ads are featuring blonde beauties //Jessica Stam, Lily Donaldson// and //Caroline Trentini//
 * For 2008-2009 F/W, shot in an urban night scene, the ads have a strong dramatic effect owed to edgy fashion photographer //Steven Klein//, who is known for his dark, erotic, surreal visual aesthetics.

2) KEYWORDS -SEXUAL COMMERCE Some of the images the label uses for advertising have been accused of going too far and have come under fire for what critics interpret as depictions of homosexual sex, gang rape, violence and even necrophilia. The hyper-sexuality of Dolce & Gabbana’s advertising may be inspired by several factors. ->The fact that they are homosexuals has had an influence on the types of images used to market their clothes, with several ads featuring gorgeous male models in various states of undress, sometimes in rather intimate positions. ->Brand’s Italian heritage. The passion and emotion of the Italian people naturally creates a sexy environment.
 * For 2008 S/S, the season's arty inspiration was well reflected in the campaign. Gemma Ward, Jessica Stam, and Lily Donaldson were chosen to be a face of Dolce and Gabbana 2008 S/S season.

Dolce & Gabbana have caused plenty of court controversy over the years, but perhaps none more so than an early 2007 ad. Stefano Gabbana said, “it does not represent rape or violence, but if one had to give an interpretation of the picture, it could recall an erotic dream, a sexual game.”

Despite the uproar, D&G’s sales don’t seem to be hurting. According to the official Dolce & Gabbana website, the company’s revenues had increased by 21% by the end of the fiscal year in March 2008, resulting in 1266.6 million British pounds (1.9 billion CAN) in sales.

3) WEBSITE ANALYSIS; [|www.dolcegabbana.com] In general --> the main page looks little bit messy due to a lot of links and photos. but the site provides easy access to different lines such as Dolce and gabbana, D&G and D&G junior.

Once access to Dolce and gabbana page, it's modern and simple concept. You can easily access to campaigns, collections and runway shots. However, hope there were more abandunt infos ordered by the year, so that consumers can see through.

It's using photos as part of navigation. Black, gray and white color cordination represents the brand's identity. It gives elegant look and makes you focus on colorful photos.

Slide show approach; to show many photos. It reflects the characteristics of the industry.

The background music --> Classical music of deep and heavy sounds. It makes serious, myterious and classical mood. It goes well with visual identity of the website.

<[|www.dolcegabbana.com]> <[]> <[|www.uk.stylelist.com]> [] []
 * REFERENCES